Skin doesn’t stop at the neck... why should skincare?
We believe all skin needs & deserves to be cared for - even the skin others don’t see. Since 2003, we have been on a mission to fundamentally change the way people see, talk about & treat vulvar skin health because healthy skin is connected to a healthy spirit.
We’re shining a light where the sun don’t shine.
When we couldn’t find formulas that addressed real vulvar skin concerns without compromise, we decided to create them. We challenged the shame-based conventions of traditional feminine hygiene to create something radically new - a line of safe, results-driven formulas for all ages & life stages that put the comfort, balance & health of your most sacred skin above all else.
We know that not everything natural or clean is good for vulvar skin. That’s why we hold ourselves to the highest standard - only using clean, non-irritating ingredients that respect the delicate balance of intimate skin. Our gentle formulas can even be used as an adjunct to prescription-based treatments.
Find a complete list of our “no-can-do” ingredients here.
We protect what matters most.
Our products are safety tested on actual vulvas by gynecologists & come in hygienic, contamination-free packaging. With the stamp of approval from both gynecologists & dermatologists, you can rest assured your sweet spots are in good hands.
When we know better, we do better.
We are constantly striving toward more sustainable practices. Our beegan/vegan, cruelty-free formulas are made with consciously-sourced ingredients & our packaging uses reclaimed, recycled & biodegradable material whenever possible. But that’s not enough for us - we’re pushing the industry forward with planet-friendly innovations.